Beyond The Velvet Ropes: Paws for Style

Who: Various celebrities , designers and socialites

What: Animal Fair's 9th Annual Paws for Style Event (Presented By Cesar Canine Cuisine)

Where: Area (Midtown NYC)

When: July 15
Why: To raise money for the Humane Society of New York (HSofNY)

I've been interning as a PR manager for the Paws for Style event. Basically, I have to get the buzz out about the event and get tons of media outlets to not only attend the event but cover it as well.

The event started out well. I ran the Red Carpet w/out any drama until...Lauren Conrad of MTV's the Hills made her appearance. Lauren was actually really nice despite the rumors I had heard. She took to the red carpet, posed for pics and granted interviews. Everything seemed cool until I saw LC crying near the coat check. I heard her say that she was fine and ran to attend to my PR duties. Robert Verdi (really cool guy btw!) took to the runway and was the MC for the show. Robert announced all the celeb walkers but when he got to LC he said, "Lauren Conrad has ran for the Hills! She has decided not to walk in the show...these reality stars can be such temperamental Bitches! And with that he closed the show. I was shocked that she choose not to walk. The next morning there was a media frenzy! (check out: People.com, tvguide.com, perez hilton.com etc) It was all over the place and I had to do damage control.

Check out TMZ and watch E! news for the latest developments. This has truly been crazy for me! None the less it was a great event raising money for the Humane Society of New York, 50k and counting. You can bid on the clothes worn by the celebs on Ebay!

Pictures from the event! (All pics courtesy of Nematolah for http://www.dearlucky.com/)